Five in-app KPIs that determine the success of your mCommerce business

Websites and apps have become the ultimate marketplace where businesses and consumers are interacting without any barriers.

New resources have also surfaced with time as the demand for websites and apps is growing. There are many DIY mobile app builders for iOS and Android that can enable you to make your own app without coding.

However, if you already have an app for your eCommerce website, then you must analyze the app KPIs to increase downloads and boost conversions (Stay tuned even if you do not have one).

So, read the blog further to find out some in-app KPIs that often remain neglected. Monitor, record and analyze the same for best results and effective business expansion.

Suggested Read: Top 21 Mobile App Analytics Tools - A Comprehensive Break Down

In-app analytics and KPIs that can fuel growth

Scrutinize the list of in-app KPIs (Key Performance Indicators) listed below and make data backed decisions that fuel economic and institutional growth:

#1: Navigation & speed

The app load time and speed should be optimum every time the app is launched on the users’ device. How the app navigation and UI (User Interface) responds also indicates the app performance.

The device type and operating system the buyers use may also influence the compatibility and performance of the app. Hence, ensure that your app is optimized to cater to various circumstances.

#2: User return frequency

Most users abandon the app after a few initial uses. In order to avoid that, you must keep a track of the users’ app launch frequency.

Monitor how often the users return to the app and what is their average daily, weekly, or monthly app usage frequency. Work on these metrics to enhance the retention rate.

#3: Demographic details

Users often input their personal data in the due course of using the app. You can record the data at various instances and use it to assess the likeability of your app.

Monitor and record the demographic details of the users like age, gender, cultural preferences, product preferences, and more. Use it to personalize the app experience and back data based decisions.

#4: Usage behavior

The way in which the buyers use the app and react with it must be monitored for more data accuracy. This includes analysis of factors like how they respond to certain app features, which screen is used the most, which button is clicked most times, and more.

This may further extend to the session frequency and time, and the study of user behavior regarding the in-app screens, ads, messages, prompts, notifications, and other elements.

#5: In-app purchases

How the users respond to in-app purchases and subscriptions also tells a lot about the success of your products, the app, and the brand as a whole.

Keep a track of the subscriptions, purchases, cancellations, renewals, and more. Try to capitalize on the returning consumers and reconnect with those who have cancelled or abandoned the in-app purchases.

Detailed Read: Complete Guide on Mobile App Analytics Metrics - Measure your App's Success

Go mobile and grow your revenue

It is high time that you unleash the potential of your business and strengthen your prospects. Complement your website with an app and learn the ropes of mobile marketing and mCommerce.

Sign up for AppMySite mobile app maker to build Android and iOS apps without coding. You can also refer to the blogs and resources to learn all about app development and marketing.

Enter the app market with a bang and make the most of the resources. Amplify your chances of success and get unprecedented results.