The trend of bloggers launching their own app is slowly ticking up. App development used to be a tedious process with a number of complications such as cost, time, and disinviting prerequisites. Not until a long time ago, app development would be redolent of complications of technology.
The scene has changed now. The arrival of mobile app builders has made it easier for bloggers to make an app. The interest in key tenets of app marketing, analytics, and promotion has also grown, suggesting a wider surge in app development.
The rush towards app development is not unfounded. A recent study found that over 85% shoppers prefer mobile apps over mobile websites. This is despite the fact that most mobile websites are very user-friendly and perform reasonably well.
The preference for mobile apps is based on more than just an improvement in performance. A lot of factors are driving users now towards mobile apps. A majority of digital content is now consumed through mobile apps.
It is no surprise to then see bloggers trying to convert WordPress site to Android app using app app builder.
This transition from blog to app does not come without challenges though. The main hitch generally comes when bloggers have to change their approach to writing content specifically for apps and app users.
This article covers this specific challenge of writing app content in detail. The following section will detail how bloggers must change their approach to writing app content.
#1 - Content in forward motion
The approach bloggers take to their choice of content is generally based on keyword considerations. They identify keywords they can rank for and write content for them.
Over time, bloggers start targeting more generic keywords that have higher volume. This is because these keywords present a natural traffic opportunity.
This tends to go against the general preferences of app users
The people who download your app will probably be those who are very fond of your content. A reader who admires the inherent quality of your content will be first to visit the app store and get the app.
Most bloggers know this. This is why they don’t change their approach to writing app content. They feel their app users want the same content they got on the blog.
Take a look at the most successful content apps. Facebook, YouTube, Twitter, Netflix, and others all continually update the content they provide their users.
App users always expect forward motion. They expect apps to provide them unique content at every stage.
A typical blog is not bound by these boundations.
Let’s take an example. You are running a blog covering a very popular and trending topic. You happen to come across a keyword that has a high search volume. The keyword represents a very basic topic in your niche. You naturally want to target it and get higher traffic.
This makes sense if you’re thinking from a blog perspective. What about your app? Your app users probably already know a lot about the new keyword you want to write on. They’re not too excited to read this new article.
App content has to be in forward motion. Blogs can get away with going back to broader and general topics because they’re not scrutinized on a daily basis. Apps are always under the gaze of app users and have to adhere to a standard.
#2 - Managing content length
Let’s paint a scenario. You identify a topic to write for your blog and check the length of content your competitors have written. The best way to outrank your competitors is to bulldoze them with longer and more comprehensive content.
This is another example of a good blog content tactic failing on the app content front.
Users who download your app are likely to have a reasonably good base of knowledge in your niche. In the race to write comprehensive content for your blog, you risk appearing too basic and unimaginative to app users. This can significantly harm user experience and cause app abandonment.
App users expect the content on an app to match their contextual knowledge. Writing comprehensive content is thus not the best way to approach app content. Identify the level of knowledge your users have and write content keeping in mind their specific needs.
#3 - Making images a big part of your app content strategy
Most bloggers think of long passages of text when they think of content. This perception can erode the quality of your app content.
Users don’t just expect long passages of content when they open your blogging app. Your app cannot behave like a simple PDF reading app.
Adding images and other forms of interactive content mixes up the content variety of enriches the overall experience of a user. While this is true for blogs as well, the incentive to add images to app content are much higher.
A simple blog generally has the customary featured image for each blog post. The same approach cannot work for an app. Bloggers have to invest time in finding and even creating quality interactive content to engage their app users more.
Remember your app users can always open YouTube or Instagram on their devices. These apps are much more interactive and driven by better algorithms. You need to make an effort to produce engaging content. Writing simple text heavy posts is not enough.
This is also true in case you have a separate shop section on your blog as well. Many bloggers sell branded merchandise on their blogs through a seperate shop section using WooCommerce. They then create an app using a WooCommerce to Android app builder without coding. For apps selling products and producing content, the role of images is obvious.
There are many things bloggers have to change when they start working on an app. The task of using a free online app maker to create an app is easy. Perfecting it later is hard.
This piece specifically discusses the challenge of writing content for mobile apps. Bloggers should make note of the points made here and incorporate them when working on app content. All these tips are not exhaustive by any means, but they provide much needed direction.