Know what is microinteraction in mobile apps and why is it important

Mobile apps have taken over the world by storm. The number of smartphone users is growing in leaps and bounds every day, thereby increasing the scope of profits for businesses willing to expand in this sphere.

However, as more people are entering mCommerce and converting website into apps, the competition is also increasing. As a result, it is important that you focus on every minute detail while building the app.

The app UI and UX must contribute to an amazing app experience, such that users do not abandon or uninstall your app but stay engaged to it.

Suggested Read: How to reduce your mobile app uninstall rate and minimize app abandonments

Today, we will throw some light on one such important aspect of app UI and UX – Microinteractions. Read the article and refer the suggested blogs to get a clear and in-depth insight. Let us begin!

What are microinteractions in a mobile app

A great UI (User Interface) is defined by the ease of usability of the app. Microinteractions are the responsive features of the UI that play a significant role in easing the experience of the users.

Just like the buttons and switches enable you to use the home appliances, these interactions help you access the apps features. It acts as a bridge between the users and the app and enables them to visualize and interpret the app navigation.

A microinteraction fires throughout the app journey of the users and can be animated, graphical or simple. It can also be crucial in defining the zero states of your app. For instance, the ‘Pull to refresh’ action, or a quirky animation while the screen loads, and all such interactive elements are great examples of micro interactions.

It is mainly defined by the following three elements:

  • Triggers: An action initiated by the user or the system (mobile app)

  • Feedback: The reaction generated in response to the action

  • Loops & Modes: The actions initiated when the conditions change

Clearly, microinteractions define the more intricate details, that collectively define the overarching picture of the app UI and UX.

Suggested Read: Zero state: A crucial but overlooked element of mobile app design

The significance of microinteractions

Microinteractions can make the overall app experience more interesting and reduce the risk of abandonments. The importance of microinteractions is discussed below:

#1: Making the loading screens engaging

Adding an interactive element to the loading screen leverages the users’ patience. It also keeps the users’ tied to the app. For instance, a progress bar showing the load time and percentage.

#2: Validating the data and information

The responses generated by the app when users input some data or information. For example, the prompt generated to inform the users when a wrong or invalid information is entered.

#3: Empowering the Call to Actions

Microinteractions make the call to action buttons more interactive and appealing. For instance. Users are more likely to click on an animated feature that reads “Come travel with me” than a simple “Register” button.

Tip: Emotions and lively interactions play a great role in enhancing the appeal of your microinteractions.

Suggested Read: Call-to-Action buttons - All you need to know about high conversion CTAs

#4: Enhancing in-app tutorials

Microinteractions can enhance the tutorial and on-boarding process for the app users. It makes the process more communicative and explanatory.

#5: Visually directing the users’ actions

It helps users in navigation and transitioning through the app easily. Microinteractions that are well designed, can make the process more informed and reduce the cognitive load on users.

Suggested Read: Mobile app navigation: Best practices to enhance your UI and UX

Wrapping up!

Hey! With this we have come to an end of our insightful journey. Kudos to you for keeping your inquisitiveness ignited till the end.

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