Mobile app user retention: Effective tips to make your consumers stay

The proliferation of smartphones has changed the way in which brands did their business and consumers made their purchases. Everything is now more dynamic and mobile in today’s world.

The emergence of new-age tools has also made it easier to build websites and to create app online without much technical assistance or expertise.

However, besides creating and launching the app, and acquiring a good strength of users, there are several other parameters and metrics that define the success of your business.

Once such crucial factor is consumer retention. In fact, retaining the existing app users can turn out to be more beneficial than acquiring new ones.

So, how can you do that? Let us go through this quick and handy, but effective guide for mobile app user retention and get the desired answers. Here we go!

Suggested Read: Retention vs Acquisition – Where should app startups focus their efforts?

Tips to retain mobile app users and grow their spending

Follow the tips listed below and retain your app users effectively:

#1: Know your app users’ persona

In order to offer the best app experience, you must focus on personalization of the app feed, product suggestions, customized deals, and discounts, and more.

For this, you will need to understand your audience and plan accordingly. Divide them on the basis of their persona, demography, shopping preferences, activity, and more, to get an in-depth understanding.

#2: Make a good first impression

It takes a lot for brands to get users to try their app. If you manage to do so, do not fail in making the most of the opportunity then. Offer an experience that tempts them and makes them stay.

This includes a strategic and attractive placement on the app stores, eye-catching app store screenshots and icon, easy and lucrative on-boarding experience and so on and so forth.

#3: Enhance messaging tactics

Strategizing the marketing and communication tactics can have revolutionary effects on your app user retention abilities. It can also drive new, existing, or lapsed traffic towards the app and grow your sales.

Curate attractive email marketing and push notification campaigns to keep the users amped up about new product launches, offers, deals, and more.

Suggested Read: All you need to know about mobile app Push Notifications - A complete guide

#4: Offer rewards and incentives

Let the consumers feel welcomed and rewarded every time they open the app. Besides offering usual deals and discounts, also offer other incentives.

For example, you can be more considerate and generous with offers for the loyal and returning customers. Also offer special discounts and referral rewards for returning and loyal customers.

#5: Stay consistent in your efforts

Consumer retention is not a one time thing and definitely not an overnight achievement. It takes immense patience and consistent efforts to make your customers return and stay.

So, treat it as a cyclic initiative and keep repeating the efforts at a regular interval of time. Do not forget to observe the effect of your efforts and get consumer feedback. Reinvent your strategies accordingly and keep growing.

Suggested Read: Making users come back: How to enhance app user retention?

Wrapping up!

This was all from our side today! As discussed above, redirect your efforts productively and focus on retaining your app users. Make them fall in love with your app and your products and prevent traffic migration.

However, all your efforts can go in vain if your app fails to deliver an amazing experience. Try revamping your app, or just build a new app at the cost of a makeover.

Sign up for AppMySite DIY app maker and build your own app online without much technical knowhow. Publish it for Android and iOS users and take your users’ experience several notches up.

Enter the app market with a bang and get an edge over your competitors. Join the league of mobile friendly brands and scale your business to new heights now!