New Google Play Console Features - A Better Way to Publish Android apps

No one can stand still, even one of the biggest companies in the world. 

Android is the biggest mobile operating system in the world. The Google Play Store offers over 2.87 million apps to over 2.3 billion Android smartphones across the world. 

The numbers are always staggering when we speak of Android and the mobile app market in particular. In market share, Android dwarfs the market share of iOS and has a virtual monopoly over the smartphone OS segment. 

These numbers and facts only underline the need to streamline the process of making Android apps. However, the development and publication of mobile apps is a fairly complex process. 

App development in its traditional form is very complex. The cost and time involved are simply unfeasible for an average company. Mobile app builders are a nifty solution to this problem. The option to create a WordPress mobile app without coding is now available to companies looking for an alternative to code-based development. 

The story doesn’t end once an app is built. Anyone who even knows a little about mobile apps would grasp the importance of getting them live on the Google Play Store and the Apple App Store. If your app isn’t live on these app stores, it has little chance of finding any number of downloads. 

The process of publishing an app to an app store is thus fundamental to its success. In order to simplify the process, a new version of the Google Play Console became available recently. The new changes in the Google Play Console include the addition of the Publishing Overview and Manage Publishing section. 

Publishing overview section

The story of an app never really ends after it goes live on the Play Store. There are many new features and update rollouts that take place once an app is live. 

This is normal in the lifecycle of any app. Companies rollout app updates and change their store listing content all the time in order to make the case for their app better. 

Over the course of time, it becomes difficult to track all the new changes and update rollouts. Even in a relatively small team of six to seven developers, it is very common for teams to lose track of the exact changes brought in as part of an update. The same is true for change brought to an app listing. 

The new Publishing Overview section in the Google Play Console solves this problem. 

Source: Google Blog

The new overview section shows updates on all the new app releases and store listing changes. It immediately brings the attention of users to the changes that are in review and are yet to be approved. 

In a company with a fairly large development team, this is a very positive update. It helps everyone on the team know the latest updates regarding an app. While companies with a new app in the market may not find this new addition especially valuable, it really helps those with a long history of app updates. 

Managed Publishing 

Those who’ve used Google Play Console extensively would remember the Timed Publishing feature. The new Managed Publishing section takes forward some of the old aspects of the Timed Publishing section. Basically, users now have greater control over when they wish to make certain changes live. 

Source: Google Blog

When the managed publishing option is turned on, the overview section shows two parts - changes ready to publish and changes in review. This basically means every change approved comes under the ready to publish section. Users can then decide when they want to roll out a new release in their own time. 

Without these options, a new release would go live as soon as it was approved. The managed publishing option hands users the power to control the time of the rollout. 

There are two key differences between the old timed publishing and the new managed publishing sections. 

One, there is an option to turn the managed publishing option on or off. Users don’t have to wait for approval of pending reviews to turn on this option. 

Second, users can rollout new updates as they keep getting approved. There is no need now to wait for all the pending reviews to be approved before the updates go live. This creates a much faster publishing mechanism for users. During a release where there are a lot of small updates happening, this option can help expedite the rollout process. 

The tedious process of app publishing - Is there a solution?

For those new to the app world, the process of submitting an app to the app store may seem like a daunting task. Having an app rejected from an app store due to some trivial procedural issue is enough to frustrate even the most seasoned professional. 

If you use AppMySite to create WordPress and WooCommerce app for Android and iOS, you can bypass all these troubles.

AppMySite provides a range of app add-ons to help users improve their apps. 

One of the add-ons is the Upload to app stores add-on. The add-on basically allows users to hand off the tedious process of app submission to the experts at AppMySite. This service is available for app submission to both the Google Play Store and the Apple App Store. 

An add-on like this can significantly reduce the stress of app submission from users. They can focus on other challenging tasks like mobile app design, personalization, testing, and marketing 

In conclusion

A sign of a reliable platform is its propensity to continually develop and move with the times. The new updates to the Google Play Console platform highlights the same. 

This piece provides an update on two new updates to the Google Play Console platform. There are a whole range of other changes Google has made to the platform besides the one discussed here. Readers can check out the official Google blog to know more.

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