The latest numbers show that the Google Play Store plays host to 2.87 million Android apps. The number is likely to make any up and coming app startup anxious. There is enough competition in the app space to snuff out the best laid plans and strategies of a new startup.
It is thus wise for a new app on Google Play to leverage every chance of enhanced discovery. The Google Play Store offers apps a lot of avenues to improve their visibility.
The first and obvious place to start is app store optimization. Following ASO guidelines can enhance the organic visibility of an app with better search rankings on relevant keywords.
Companies these days can easily create a WordPress mobile app for Android using tools like AppMySite. Development is no longer the greatest challenge in an app journey.
One of the lesser known tenets of ASO is tags. Google Play allows you to choose relevant tags that describe the service your app provides. These tags are even displayed in app store search results besides the developer name.
Tags on Google Play - The basics
Google Play enables users to add relevant tags to their app listing.
There are many cases when the available app categories do not encompass every feature an app is providing. This is where tags help.
Developers can add tags to their app listing to provide a more accurate account of their app’s offerings. This helps visitors identify the app more accurately.
Adding relevant tags to an app listing is also a very real ASO factor. You can significantly improve your app rankings on relevant keywords by adding the right tags.
Since tags are also visible in search results, developers can use them to highlight some of the crucial features of an app that users are looking for. This can further help improve the click-through frequency and conversion rate.
Setting yourself apart - How do Google Play tags help?
Let’s say you launch a new shopping app on Google Play. You’re targeting a very niche market that is not covered explicitly in the app categories.
The best way you can slowly rise in the app store search rankings is performing better than your peers. However, you cannot realistically perform better than everyone else in a big category like shopping. Such an app category is literally dominated by global conglomerates who have unlimited resources relative to your own.
How can you set yourself apart then?
By selecting specific tags, you’re signalling to Google Play the apps that are your direct competitors. Instead of thus being compared with high-flying apps in your app category, you’re instead pitted against apps that use the same tag.
Adding tags to your app listing can thus help you get a realistic chance of outperforming your peers. This will further underline your ability to get better search rankings on important keywords.
It is important to study the tags your competitors are using. You must also make sure the tags are relevant and help inform a visitor the service your app provides.
How to add tags to your Google Play listing?
Adding tags to your Google Play listing is very easy. The following steps explain the process in great detail.
● Log-in to your Play Console account. You should use the same account that was used earlier to submit the app.
● Go to Store Presence in the left panel menu and select Store Listing.
● Select Manage tags. You can select from a wide array of available tags.
● Google Play enables you to select five tags for your app.
● Make sure the tags match the functionality and content of your app. Adding irrelevant tags can hurt your store presence.
It is important to research the tags other apps are using on Google Play. This would give you a fair idea about the tags that should be present on your own listing. It is also not a bad idea to use A/B testing to check out the impact of different tags on your app listing. It is never a bad idea to use real user data to check the impact of each app element.
How does AppMySite help with app store optimization?
App store optimization always sounds easy on paper. However, it can be challenging for a beginner in mobile app marketing to build organic visibility on Google Play and Apple App Store.
Since ASO is completely organic and inbound, it is one of the few tactics that can reduce acquisition costs and drive home inbound marketing efforts.
This clearly underlines the need for optimizing the meta fields of an app listing.
The App Store Optimization add-on on AppMySite enables you to completely refine your app store listing.
As mentioned earlier, the AppMySite free app maker enables you to build an app in minutes. The main challenge is acquiring users for the apps you build on the platform. The App Store Optimization add-on helps you create an organic stream of app downloads.
You can get refined app store metadata from seasoned ASO experts with this add-on. As a beginner, it is always a challenge to find relevant keywords to add to your app title, short description, and long description.
This add-on can help you go the extra mile with app store optimization. Click here to know more about the add-on.
Tags have an important role to play in helping grow app visibility and downloads on Google Play. While they may appear like a small addition, the right tags can make a difference in ranking for good keywords and getting more app downloads.
You can easily create an app with the AppMySite online app builder. However, it is not so easy to get app downloads. Researching and adding the right tags to your Google Play listing can help in this regard and significantly scale your user base.
This article discusses everything you need to know about tags on Google Play. If you don’t already have tags on your Google Play Listing, visit your Play Console account and add relevant tags now.